GuideEvery User,
Every Step of the Way
Groom uses AI to deliver smart, code-free onboarding that
boosts conversions, slashes churn, and scales with your SaaS.
What is Groom?
Made for African Software, powered by global AI
Groom is born from a common frustration we faced from using software; our friends getting lost on platforms simply because of poor onboarding or lack of guidance. We're building Groom to solve that.
With an intelligent AI assistant, Groom doesn't just onboard; it teaches, nudges, and supports your users contextually. Whether your product is fintech, edtech, ecommerce, or social. Groom adapts to your users and your UI in real-time. For the Africans, and by Africans.
Human
Centered
Designed for African users,
built for global scale
Powered by LLMs &
Real-Time analytics
Seamless integration with
web & mobile platforms
How Groom Works
Plug once. Train once. Guide always.
Plug Groom into Your Product
Connect Groom to your existing web or mobile product with a simple integration. No complex setup. No bloated onboarding.
"Just a few lines of code, and Groom becomes part of your product."
Train Groom Once
Guide Groom through your app's flows once. Introduce it to your product logic, screens, and goals. It learns everything it needs to know just once.
"Think of it as onboarding a smart assistant that never forgets."
Groom Detects User Confusion in Real-Time
Once live, Groom continuously watches user behavior (hesitations, repeated clicks, time spent on a section) and smartly detects confusion or drop-off moments.
"No more guessing where users get stuck. Groom sees it in real time."
AI-Guided Interventions
At moments of user struggle, Groom steps in with contextual help, tooltips, walkthroughs, quick answers, and prompts that nudge users in the right direction.
"Like a proactive co-pilot for your users, always showing up at the right time."
In-App Coaching & Success Paths
Groom doesn't just help once. It coaches users toward completing tasks and achieving product success. From onboarding to advanced flows, every step is covered.
"Groom guides each user differently, based on their journey and behavior."
Insightful User Understanding Analytics
See exactly where users struggle, drop off, or succeed, with data-backed insights. Groom helps you improve product UX and prioritize features that matter.
"Behind every action Groom takes is data you can act on."
"Train Groom once. From there, it's your software's invisible guide. Always active, always helpful."
Simple Pricing That Grows With You
From solo builders to scaleups, Groom adapts to your needs.
Starter
Ideal for solo founders, MVPs & early testers.
1 Product Integration- AI Onboarding Assistant
- Core Analytics
- Email Support
- Up to 3 seats for your team
Growth
For fast-growing teams building at scale.
- Up to 5 Product Integrations
- Advanced Analytics
- In-App Guidance Customization
- Priority Chat + Email Support
- Team Onboarding Session
Enterprise
We'll tailor Groom to fit your product's growth needs.
- Unlimited Integrations
- API Access & Custom Workflows
- Dedicated Account Manager
- White-label Option
- SLA & Enterprise Onboarding
Need help choosing a plan?
We'll help you find what fits.
Be Part of Africa's
Product-Led Future
Join the minds reimagining how users
experience software.
We're building an AI assistant that helps users navigate any software with clarity and confidence starting from Africa. Join a bold, creative team of designers, engineers, and product thinkers shaping the future of user experience.
Let's groom better products, together.
Trusted by forward-thinking
and innovative startups
From food delivery to B2B platforms, Groom
is already helping teams scale smarter.
Join the Waitlist for Early Access
"Be the first to experience Groom's intelligent product guidance."